I don't really have time to be writing posts, but this one couldn't wait. I was reading the business news this morning and Chinese carmaker SAIC, after losing the bid to use the "Rover" name (now owned by Ford), is finally manufacturing its own design. The car model, going by the English name "Roewe", in Chinese will be called the "Rong Wei." Ironic, no? It translates as "glorious power." But you would've thought they would have consulted someone on this.
Their newest slogan? "The Rong Wei Is Just More Fun." Well, perhaps that's not really their newest slogan and a bit "subversive" for the Chinese market, but if I had my way... |
